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Kerala Tourism Enhances East Asian Ties with Malaysia Airlines Partnership and Improved Connectivity |
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Kerala Tourism has strengthened its presence in East Asia through a strategic partnership with Malaysia Airlines, aligning with the state's Look East policy. Launched in Thiruvananthapuram on April 9, the initiative included familiarisation (FAM) tours and B2B meetings to boost ties with Asia-Pacific tourism partners. As part of the campaign, Kerala hosted a 75-member delegation featuring 40 leading outbound tour operators and 17 prominent social media influencers from countries including China, Japan, Malaysia, Australia, and others. The group engaged with local tourism stakeholders and experienced Kerala's cultural and natural attractions firsthand. |
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